Information Layering

February 17, 2010 at 3:28 am Leave a comment

This page from the Des Moines Register exhibits strong information layering in its package story about medical marijuana. The pie charts and bar graphs, bold headline, drop cap and large photo complement the story and appeal to scanners and samplers.

I thought the designer for the Republican American did a nice job of breaking up text and layering throughout this front page. The sidebar provides quick briefs to appeal to a sampler, and each story is accompanied by a box or image.

Strong layering is exhibited in the foods package for this Sacramento Bee front page. The smaller photos show local ingredients used to make the dish in the dominant photo, and the map shows where each ingredient is found. The layering also points readers to interactives on the Web.

I think the designer of this page from the Inland Valley Daily Bulletin missed some layering opportunities. There is some quick layering at the bottom of the page about the Olympics, but the main stories could have used more variety than just copy and photos. The stories about the tuition bill and district school improvement plan both bored me. I might have gone with some boxes focusing on three questions: how things are now, what’s changing and what’s next.

I think this Anchorage Daily News page also missed some layering opportunities. In the audit story, an information box about the main points of the proposal could have broken up the jargon-heavy copy. I also found the photo of the skier rather boring and lacking context with its nearly solid snowy background. I might have cut her out and done a photo illustration.

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Color in Design Layout and Page Structure

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